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How Can Market Research Managers Keep their Employees Motivated?

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC Finding great market research employees is hard enough. But once you have them, how do you keep them motivated? Significant research exists on employee motivation—and we believe it applies very well to market researchers. Even those feeling pressured by stressful deadlines, budgets and client demands. […]

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Ideas for a Survey Grading Site

I saw some great interest this morning in the idea of a survey grading site. Inspired by yet another awful questionnaire design (one that had been sent to the market research community itself, ironically), I threw out the idea half-joking. I was thrilled to see responses to the idea from great tweeps like  @MDMktingSource  @conversition @MargaretRoller. Could this crazy idea have legs? One idea: Perhaps a volunteer committee of 6 experienced researchers would get together once a month or so (virtually, of course), to review and grade questionnaires?

NPS is not the De facto Metric for Telecomm Customer Satisfaction

The original article recommends NPS (Net Promoter Score)
Jan 25, 2010 , 10 Comments

Market Research Success: The Missing Ingredient

If only the success of a market research
Feb 8, 2009 , 10 Comments

Market Research Learning…via Twitter

Thanks to all who provided suggestions and ideas.
Jun 21, 2011 , 9 Comments

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