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Research Rockstar Announces 12-month Training Passes, Celebrates with Market Research Training Giveaway

Market Researchers interested in professional training can now purchase VIP passes to get twelve months of unlimited training in either qualitative or quantitative research. Research Rockstar’s new VIP Passes provide skill seekers, a pay-once-get-many training option.

Most Popular Articles

Ideas for a Survey Grading Site

I saw some great interest this morning in the idea of a survey grading site. Inspired by yet another awful questionnaire design (one that had been sent to the market research community itself, ironically), I threw out the idea half-joking. I was thrilled to see responses to the idea from great tweeps like  @MDMktingSource  @conversition @MargaretRoller. Could this crazy idea have legs? One idea: Perhaps a volunteer committee of 6 experienced researchers would get together once a month or so (virtually, of course), to review and grade questionnaires?

Market Research Success: The Missing Ingredient

If only the success of a market research
Feb 8, 2009 , 10 Comments

NPS is not the De facto Metric for Telecomm Customer Satisfaction

The original article recommends NPS (Net Promoter Score)
Jan 25, 2010 , 10 Comments

Market Research Learning…via Twitter

Thanks to all who provided suggestions and ideas.
Jun 21, 2011 , 9 Comments

Upcoming Training

Mar
3
Tue
2015
Introduction to Quantitative Data Analysis (4-wk Power Program; Day 3 of 4) [3 spots left]
Mar 3 @ 1:00 pm – 2:30 pm

3rd of 4 weekly classes starts at 1pm ET on March 3rd.

Where should you start with quantitative data analysis? How can you get the most from frequencies and cross-tabs? How can you work effectively with data analysts or statisticians who may be supporting your projects? What are some of the important predictive options you can consider? In this 4-week power program, you will learn the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and real-time demonstrations. This class is ideal for those new to quantitative data analysis. No previous background in statistics is required.

Note: This class does not include hands-on programming (we recommend that for hands-on programming, you take one of the many excellent classes offered by your statistics software suppliers—such as SAS, Sawtooth or SPSS).

Per student fee includes 4 classes (90 minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.

Visit for more info:

http://training.researchrockstar.com/products/introduction-to

Mar
5
Thu
2015
Introduction to Conjoint Analysis (Guest Instructor: Steven Struhl) [3 spots left]
Mar 5 @ 1:00 pm – 2:30 pm

What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis?

In this 90-minute class, students learn basic concepts and usage scenarios. You will be able to consider and discuss conjoint analysis and MaxDiff with confidence. This class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.

Learn more: http://training.researchrockstar.com/products/introduction-to-conjoint-analysis

Mar
10
Tue
2015
Introduction to Quantitative Data Analysis (4-wk Power Program; Day 4 of 4) [3 spots left]
Mar 10 @ 1:00 pm – 2:30 pm

4th of 4 weekly classes starts at 1pm ET on March 10th.

Where should you start with quantitative data analysis? How can you get the most from frequencies and cross-tabs? How can you work effectively with data analysts or statisticians who may be supporting your projects? What are some of the important predictive options you can consider? In this 4-week power program, you will learn the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and real-time demonstrations. This class is ideal for those new to quantitative data analysis. No previous background in statistics is required.

Note: This class does not include hands-on programming (we recommend that for hands-on programming, you take one of the many excellent classes offered by your statistics software suppliers—such as SAS, Sawtooth or SPSS).

Per student fee includes 4 classes (90 minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.

Visit for more info:

http://training.researchrockstar.com/products/introduction-to

Mar
11
Wed
2015
Conducting Research Interviews: 12 Tips for a Stress-free Process (Guest Instructor: Delanea Davis) [4 spots left]
Mar 11 @ 11:00 am – 12:30 pm

So you want to know how to conduct research interviews? Then this instructor-led class is for you. You’ll learn how to design the interview guide, how to conduct interviews, and efficient ways to identify key results.

Learn more:http://training.researchrockstar.com/products/research-interviews-101

Mar
12
Thu
2015
Introduction to Factor & Cluster Analysis (4-wk Power Program; Day 1 of 4) (Guest Instructor: Steven Struhl) [5 spots left]
Mar 12 @ 1:00 pm – 2:30 pm

1st of 4 weekly classes starts at 1pm ET on March 12th.

You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are often referred to as “data reduction” techniques. In survey research, factor analysis and cluster analysis are often used in tandem.

In this class, market researchers who plan to use these techniques will learn when to use them, how to work with a data analyst (who may be assisting you with the actual statistical analysis), and how to report the results. We also cover common applications, including market segmentation and customer satisfaction research. The instructor also leads the students through an interactive exercise that aids retention of key lessons.

Per student fee includes 4 classes (90 minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.

Click here to learn more and register: http://training.researchrockstar.com/products/introduction-to-factor-cluster-analysis

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