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Best Practices Archive

Promise Us You Will Never Field a Questionnaire Like This

Another great example of an awful questionnaire.

Digital and Media – Millward Brown Predicts Trends for 2015

The hottest market research trends of the new year are often difficult to anticipate, but thanks to Millward Brown (MB), advertisers will be better prepared for what 2015 brings. The firm has just released its annual set

Article Synopsis: A Unique Value Proposition “Designed with You in Mind”

In their article, authors Scott Garrison and Jet Kruithof discuss the global truth that product success depends on a compelling unique value proposition (UVP). Yet, as we saw above, a UVP that succeeds in America may fail

Article Synopsis: Quantitative or Qualitative Research Methods, Let’s Go Back to the Basics

data, different statistical methods and models can give different readings. Gray states, “Causation requires correlation of some kind but correlation and causation are not the same.” When looking at probabilities and categories, Gray cautions the researcher to,

12 Actionable Tips from the 2014 MRA Corporate Researcher’s Conference

The MRA’s Corporate Researcher’s Conference (CRC) was full of great sessions and first-class attendees. And I came home with a pile of business cards that are covered with scribbled down notes for follow-up. If you didn’t make

5 Ways You Know You Are an Awesome Market Researcher

Here are the five core attributes of an awesome researcher. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness.

1. You use multiple research methodologies. You are familiar with multiple research

Article Synopsis: Still Full of Beanz (Effective Data Management)

Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. One such panel, Heinz 57, is an online community

Market Research & Lost Mojo: Article Synopsis

Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the

3 Tips to Avoid Bad Market Research Software Purchases

Market research software comes in many forms these days: survey programming, data analysis, text analytics, and social media analysis are among the most common.

The good news for buyers is that many firms offer monthly options—helping you, the

Chainsaw Juggling Lessons for Market Researchers

The trial and error sketches can be considered a form of exploratory data analysis, and can help the researcher see the story in a more impactful way than staring at crosstabs all day.

When I tell our