Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics

Year 2024 outlook. Year review or analysis concept. Economic forecast or future vision, business opportunity or challenge ahead, confidence businessman with binoculars climb up ladder on year 2024.

As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics

Could Healthcare Research Pros Solve Your EOY Crunch?

Search for solutions, scientific analysis concept. Woman looking at statistical chart. Scientist works with data analytics and research of statistics. Person with magnifying glass analyzes diagram

What do you think is more common: clients who want market research freelancers with general experience? Or those who want freelancers with vertical industry-specific experience? For those conducting primary research… Continue reading Could Healthcare Research Pros Solve Your EOY Crunch?

Motivate and Retain Research Talent

Announcing Research Rockstar’s New Market Research eLearning Format! Back in August, we let our students know that big changes were coming in 2023. buy zydena online buy zydena no prescription… Continue reading Motivate and Retain Research Talent

Be Part of the Marketing Research Community: Attend CRC in San Francisco

Three days in San Fran with hundreds of my market research colleagues? Count me in.
The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.

Big Data at CRC:

Point-Counterpoint: What’s the Big Deal with Big Data?

I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.

Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.