Qualitative Research Archive
As an eLearning designer at Research Rockstar, I am using my past experience as classroom trainer to make sure our materials appeal to diverse learners—including those who may be more accustomed to learning market research via in-person
I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious. Personally, I think
data, different statistical methods and models can give different readings. Gray states, “Causation requires correlation of some kind but correlation and causation are not the same.”
When looking at probabilities and categories, Gray cautions the researcher to,
Market research studies often capture and measure attitudes and behaviors, as if they could all be sorted into neat packages. We carefully structure our questions, and in the case of survey research, even our answers. We use
Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too
Do you cringe when you hear the word “policies”? Most people do. After all, policies often mean bureaucracy. But in the case of market research, clear policies will minimize the risk of data quality headaches, customer
I've come up with a few scenarios that could result if online surveys with non-customer populations became impossible tomorrow. Imagine: you can still reach your customers for research, but what about the rest of the world?
They used an “a priori” segmentation model. Yup, that’s right. They went into the study with a hypothesized set of segments in mind. The segments were based on behavioral data from their existing customer database. During
In a recent blog post, the folks at PluggedIn pose the question, “Can your company's culture support a continuous MROC?” The authors wisely suggest that before investing in such a program, you carefully consider A) Do
The difference between good market research and great market research can be significant.
But sometimes the incremental time, cost and sweat of that extra effort simply doesn’t make sense. Sometimes, “good” is just perfect.
I was reminded of this