RFPs Archive

Market Research Receptivity: You can throw the ball, but will they catch it?

Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.

2 Questions You Must Ask Before Hiring a Market Research Agency

Planning to hire a market research agency to help with a project? Before you do, be sure to create a list of questions you will use to assess potential agencies for fit and qualifications. Some questions are

What’s Your Market Research Hammer?

Seth Godin’s blog post yesterday was about a topic I have been thinking about a lot lately. It’s inspired by the aphorism, “…to a person with a hammer, every problem looks like a nail.” Some of the pain

Using Customer Feedback to Inform Product Design Decisions

Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.

Q&A: How to Hire & Manage Market Research Agencies

Excerpts from the book, How to Hire & Manage Market Research Agencies.

Snake Oil and Popcorn: Market Research Meets Social Media

The market researcher who clings to conventional surveys and focus groups like a life raft on a turbulent sea is going to drown. Those who judiciously add various social media and ethnographic-based methods along with some of

8 Questions For Optimizing Your Market Research Budget

Do you need a little help identifying places where potential savings may exist in your market research budget? If so, here are some great questions to ask.

DIY or Hire a Market Research Company?

Are you thinking about a market research project? If so, you may be debating whether you should hire an outside market research agency or do it in-house. Of course, working with a market research agency is a big