Research Rockstar founder, Kathryn Korostoff, speaks to organizations about various market research subjects and facilitates on-site training sessions. Currently available topics include:
Intro to Market Research: One-day workshop
A practical, no-nonsense introduction to market research methods and project types. Includes best practices for managing market research projects. Perfect for groups new to market research or planning to expand the scope of their market research activities. 6 hours (can be divided into two days). For more details click here.
Market Research Sucks, But It Doesn’t Have To
The 12 most common challenges to successful research, and how to mitigate them. Great for groups that have some apprehension around using custom market research, or are doing it for the first time. 50 minutes. For more details click here.
Questionnaire Design for Poets & Scientists
Covers the basics of questionnaire design, for non-market researchers. These days, lots of professionals use free or low-cost survey tools. Make sure they know the basics. With a little training, poets and scientists of all types can write objective, useful, logical questionnaires. 2.5 hours. For more details click here.
Igniting Employee Passion Through Deep Customer Insights
In this presentation, three cool research project designs are presented—all of which yield deep customer insights. Perfect for groups seeking a fresh approach to employee motivation. 60 minutes. For more details click here.
Informing Product Development Decisions
Traditional and non-traditional methods for testing new product concepts. Designed for groups that are seeking to prioritize and optimize new product ideas. 90 minutes. For more details click here.
Rise Above The Noise: Finding & Selecting Marketing Messages
Learn techniques for identifying and prioritizing marketing messages—so that choices can be made firmly and swiftly. Geared towards groups that struggle with choosing and agreeing upon messages. 60 minutes. For more details click here.
Divide & Conquer: Market Segmentation Strategies and Tactics
Rethinking how you segment your market? Get a current, fresh perspective on segmentation approaches—and a reality check on which ones are most likely to work in your market. 90 minutes. For more details click here.
- Fees start at $1,200 for on-site presentations, plus travel expenses.
- Presentations are booked a minimum of 2 weeks in advance.
- In some cases, the client may be asked to provide an on-site staff member to assist presenter.
- Topics and scope subject to change: For more details click here.
To schedule an on-site presentation, or to request more details, send a brief note by filling out our contact form.