Learning Market Research is FAST and EASY with Research Rockstar
Planning to test new product concepts? Learn how to plan and manage product concept testing studies!
Product Concept Testing: Practical Steps to Research Success
In this quick, to-the-point class you will learn:
  • How to plan the scope of your product concept testing project
  • What analysis options are available and how to select one for your needs
  • How to avoid common challenges
  • Steps for making sure the final output is truly actionable
About this class
• 44 minutes • Fully narrated • Flash based (just click-and-view) • 30 day access (watch as often as you like!)
Whether you do market research in-house or engage outside agencies, you, too, can be a Research Rockstar!
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