Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, found in the new All Access Backstage Pass, students will have even greater flexibility regarding when, how, and for how long they want to learn. Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training plans are designed to give you practical, efficient, and interactive options.
Training Plan 1: New to Research?
Working as a professional Market Researcher goes far beyond asking questions and gathering statistics. These five courses provide the solid foundation needed for those new to professional-level market research.
Lecture content exists in our prerecorded video lessons. For real-time interactivity, students have the option of attending interactive Live Events. (See the schedule here!)
- Market Research 101
- Conducting Research Interviews: Project Design & Management
- Questionnaire Design 101: Planning and Project Management
- Quantitative Data Analysis for Survey Research
- Focus Groups: Project Design & Management
To start Training Plan 1, choose our All Access Backstage Pass membership.
Training Plan 2: For Survey Research Professionals
Professional-level survey research requires knowledge of sampling, questionnaire design, scales, data analysis, and reporting. Avoid quality-impaired questionnaires and snoozefest reports.
Lecture content exists in our prerecorded video lessons. For real-time interactivity, students have the option of attending interactive Live Events. (See the schedule here!)
- Questionnaire Design 101: Planning and Project Management
- Questionnaire Design 201: Scale Selection
- Quantitative Data Analysis for Survey Research
- Factor & Cluster Analysis: Advanced Techniques for Project Managers
- Analyzing Survey Data Using SPSS: 101
- Sampling Methods for Market Research
- Writing Quantitative Research Reports
To start Training Plan 2, choose our All Access Backstage Pass membership.
Training Plan 3: For Qualitative Research Professionals
Qualitative is hot, hot, hot! Look at any job ad for Market Research, CX, or even UX research these days, and you are likely to see a request for qualitative skills. These five courses extend from foundational qualitative research knowledge to methodology innovations, helping our students adapt quickly to current online qualitative demand.
Lecture content exists in our prerecorded video lessons. For real-time interactivity, students have the option of attending interactive Live Events. (See the schedule here!)
- Conducting Research Interviews: Project Design & Management
- Focus Groups: Project Design & Management
- Writing Qualitative Research Reports
- Ethnographic Research for Customer Insights
- Mobile & Online Qualitative Research Methods
To start Training Plan 3, choose our All Access Backstage Pass membership.
Training Plan 4: Becoming the Consultative Researcher
Being consultative is about far more than just understanding Market Research methodologies and best practices. It’s about translating the client’s needs into an optimized methodology plan at the start of a project (which may very well include multiple data sources), and then synthesizing the results for usefulness at the end. These three courses help prepare the research professional for a consultative role, and they all include helpful checklists and templates.
Lecture content exists in our prerecorded video lessons. For real-time interactivity, students have the option of attending interactive Live Events. (See the schedule here!)
- Secondary Research 101: Sources & Techniques
- Client Management Skills for Market Researchers
- Data Fluency for Methodology Planning
To start Training Plan 4, choose our All Access Backstage Pass membership.
Not Yet a Member?
At Research Rockstar, we make advancing your Market Research skills and career effective and fun. Courses are available under our All Access Backstage Pass membership option.
2023 Dates!
Planning to attend real-time, instructor-led Live Events to enhance your learning experience? Great! Our 2023 Live Events Calendar can be found here and our course details are on our Training Portal.
Market Research eLearning in 2023
- All 2023 courses include handy job aids, templates, and checklists to keep you at the top of your game. Students have access to all courses and can “drop in” anytime for lecture videos, quizzes, reference materials and more.
- All courses are prerecorded and offer quarterly Live Events which reinforce learning through discussions, specialty topics, case studies, and more! We are here to support you however you learn best.
Have questions about course options or team discounts? Please message us, email Research Rockstar President and Lead Instructor Kathryn Korostoff directly, or self-service using this Calendly link! We are always happy to talk about training options.
