Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?
YES! So here are 3 fast and free resources to amp up your BE brilliance. I recommend using them in this order:
- Step 1. Warm up with this delightfully concise article on applying classic BE lessons to market research, from the FlexMR blog. Research Director Maria Twigge shares several great examples in a fun, thought-provoking, 7-minute read.
- Step 2. Now that you are warmed up, watch this 13-minute video interview with Marcy Updike, VP of Customer Insights & Analytics at Clearsurance, who shares some of her BE-related research applications. In this video, I interview Marcy about BE lessons related to how researchers ask questions, write research invitations and interpret results.
- Step 3. Ready for more? For more lessons and fascinating experiments, check out this video on BE and consumer behavior by two behavioral scientists from Ipsos: Namika Sagara, Ph.D, President of the Ipsos Behavioral Science Center and Jesse Itzkowitz, Ph.D, Vice President at the Behavioral Science Center. In a rush? At least check out the part on how cues impact consumer behavior starting at about 13:27 and the part on leveraging goals at 40:31—trust me.
Have fun with these resources.
