Speaking & Publications

Market Research Books:

• How To Hire & Manage Market Research Agencies. Available on Amazon, February 2009.
• Co-Author of 10 Answers to Contemporary Market Research Questions, published November 2012.

Published Articles:

• “Marketing research job titles in 2018” Quirk’s Marketing Research Media. February 2018.
• “To succeed in MR you must know what’s really driving change” Quirk’s Marketing Research Media. May 2018.
• “How to Bridge the Gap Between Market Research and Brand Development” Research Intelligence. December 2019.

Presentations:

• June 21^st, 2018: Kathryn Korostoff presented at the Insights Association’s Philadelphia Lunch ‘N Learn event. Her presentation was titled “A Rising Data Tide Lifts All Research Boats.” It discussed the role of Big Data in Market Research and even how to leverage it. More about the event can be found here.
• September 12^th, 2018: Kathryn Korostoff led a session titled “The Big Data Tidal Wave is Creating New Career Paths for Market Research & Insights Professionals: Are You Ready?” at the Insights Association Joint Chapter Conference in New York City. More about the event can be found here.
• October 22^nd, 2018: Kathryn Korostoff participated in a webinar, along with Nikki Lavoie and Evan Oster, titled “The Why Webinar”, where the highly-sought-after “why” factor of Marketing Research was discussed. The webinar can be listened to here or viewed here.
• November 13^th, 2018: Kathryn Korostoff moderated a panel discussion titled “Is Big Data Killing Market Research?” at the Insights Association, New England Chapter Fall 2018 Conference. The session discussed the interaction between Big Data and primary research, and also the ethical limits of Big Data. More about the panel and event can be found here.
• November 29^th, 2018: Kathryn Korostoff was one of three presenters in a webinar titled “Online MRX Tools 3.0 – Best Practices for Evaluating & Selecting Efficiency-Boosting Platforms.” This webinar was part of the Insights Association’s Project Management Webinar Series – Part 2 and discussed the various online Market Research tools and their appropriate real-world applications. More about the webinar and its accompanying video can be found here.
• March 4^th, 2020: Kathryn Korostoff led a session titled “This Ain’t Grandma’s Research” at Quirk’s Brooklyn where the various types of marketing research methodologies and their applications were discussed. More about Quirk’s events can be found here.
• April 28^th, 2020: Kathryn Korostoff was interviewed by Steve Quirk of Quirk’s Media as a segment of his series titled “What’cha Drinkin’?” about the desirable educational opportunities and acquirable skills for those in the marketing research industry. The video interview can be viewed here.
• May 1^st, 2020: Kathryn Korostoff was one of four presenters in an Insights Association Virtual Town Hall on the topic of “Managing Remote Teams.” The town hall discussed techniques for smooth management within the new COVID-19 circumstances. More about the town hall and its accompanying video can be found here.
• June 16^th, 2020: Kathryn Korostoff was a guest on the On the M/A/R/C podcast, hosted by Merrill Dubrow of M/A/R/C Research. On the M/A/R/C is a space where business professionals share advice and experiences within the work-world. You can access the podcast episode here to listen and view the transcript.