A market researcher, a duck and a behavioral economist walk into a bar…
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The market researcher wants to know what percent of the patrons are drinking beer.
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The behavioral economist wants to test if patrons who are facing the beer sign are more likely to order beer than those not facing the beer sign.
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And the duck. Well, the duck is just a duck. Sorry.
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1 comment
It seems like behavioral economics can be applied to any area of work or study. This looks like a really neat opportunity to learn about how it affects the market researcher. I would think that understanding behavioral economics would give market researchers a leg up over competition.