Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers?
Social psychologist Amy Cuddy’s research on “power poses” was questioned because other researchers were unable to replicate the results. This raises some important questions:
- Do perceptions of “bad science” in other social science fields cast a negative halo on perceived survey research reliability?
- If so, what can market research professionals do to mitigate the risk?
- And as a profession, could we be doing a better job of helping clients understand survey research reliability?
Kathryn Korostoff of Research Rockstar recently discussed this topic with market research expert Jeffrey Henning of Researchscape International.
View the YouTube video of Kathryn and Jeffrey’s discussion, and be sure to read the original New York Times article, too. Kathryn also discussed the potential fall out in this short article, as published on LinkedIn.
