Dear Research Rockstars,
Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding quality scales that measure emotions, attitudes, satisfaction, behaviors and more.
His database also includes many very precise topics, such as shopping, computers, insurance, online behaviors and more.
Dr. Gordon C. Bruner II (Professor Emeritus, Southern Illinois University), runs a fantastic resource: MarketingScales.com. For history about Professor Bruner’s scales work, please visit http://scaleresearch.siu.edu/.
Again, my goal is simple: I want to make sure all our students know of great resources for finding quality scales.
Use of validated, tested scales mitigates data quality issues.
The other resource I always mention in class is this book, which you can sometimes get used (it’s quite expensive—but worth it).
Sincerely,
Kathryn
