Can we talk? About questionnaires?
Let me ask you a question. Did your last survey project fail to:
- Clearly prioritize items that needed to be prioritized?
- Precisely identify attitudes about products or brands?
- Accurately measure customer behaviors?
If you answered “yes” to any of these items, you are likely stuck in a very common questionnaire design rut: over-relying on rating scales. Professional survey researchers know they have many types of scales from which to choose—and they know that rating scales are not always the best option.
It’s time to break the habit and boost your survey research success. How? Here are 2 free, short videos:
- Why rating scales can be problematic: YouTube video
- How to design surveys that uncover customer priorities: YouTube video
Want more? If so, please consider joining our upcoming Questionnaire Design 201 course. The next session starts on June 6th and meets for 4 consecutive Wednesdays from 11:00 AM to 12:30 PM ET. You will learn how the choice, wording and formatting of different scales can have a huge impact on a project’s success. And you’ll break the habit of over-relying on rating scales.
Click here to learn more and register. Already a Backstage Pass holder? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just use the links above to get registration details.
