[Video & Tips] Market Research Software: Trial or Pilot Test?

Have you been intending to trial or pilot new market research tools, but just been too busy? In my most recent YouTube broadcast, I share some practical tips for conducting trials and pilot tests efficiently (and define the differences), and also share 13 examples of companies that offer free trials.

If it has been a few years since you have looked at software, you will be impressed by the new features and user interfaces now available. Plus, there are lots of companies to choose from these days, whether you are looking at survey platforms, text analytics, social listening, qualitative tools or more. In addition to the video, here are some handy links:

  •  Click to download the PDF listing 13 companies that offer FREE trials of their market research software
  • Link to an example of a pilot test case study

Trying new tools is a great way to amp up your market research work. Consider conducting trials of new software tools to find ones that will help you deploy new methods or to improve existing ones.

Please share this video with any colleagues who might want some tips on how to trial or pilot new market research tools. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.

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