What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today.
In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research and insights profession. This conversation is important for anyone who works on consumer brands—either as part of an in-house insights team or at a research agency.
Please share this video with any colleagues who might want some tips on how to trial or pilot new market research tools. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.
Check out the agenda for our popular Writing Quantitative Research Reports class: Starts September 6, 2018 from 1:00-2:30 PM ET. Join us in the real-time virtual classroom, or attend on-demand! If your reports are feeling stale, you won’t want to miss this!
