Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this conversation, Kathryn Korostoff interviews online sample expert Andrew Moffatt of OpinionRoute about current and evolving challenges with online panel quality, including fraud, and the fixes that may be on the horizon.
Do you conduct survey research using online panels as your sample source? If so, you will not want to miss this.
Research Rockstar students get free access to the entire 30-minute Guest Lecture. Check it out here in our Research Rockstar Community.
Want more guidance about sampling fundamentals?
Sampling Practicum for Survey Researchers. This course meets 3 consecutive Thursdays from 1-2:00pm: 11/5, 11/12 & 11/19. More about this course: Survey research success requires current, foundational knowledge of sampling strategy. During this 3-part course, students will learn sampling fundamentals and real-world strategies.
