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Data visualization (in the form of charts, graphs, or infographics) is a powerful way to deliver market research highlights. As part of a comprehensive deliverables strategy, they can play a crucial role in getting and keeping your audience’s attention.
In this class, Instructor Kathryn Korostoff shares data visualization options from which professional market researchers can choose, or combine, for amping up their research deliverables. She also teaches basic infographic design principles and layout options.
In an ideal world, market researchers would hire graphic artists to design infographics. Alas, in many cases, that is simply not an option. But with a little training and access to the right options and tools, market researchers can create compelling, client-ready infographics.
