Hey Research Rockstars!
- Have you ever wondered how to format survey questions to maximize respondent engagement?
- Have you ever drawn a blank when a client asked you why you used odd versus even rating scales?
- Have you ever had a colleague question your wording choices (even though you knew you were following best practices)?
- Have you ever handed off a questionnaire design to a programmer only to have it come back with incorrect logic (wrong setups for skips, branches, etc.)?
For fast, easy guidance on writing professional-quality survey questions, check out these three job aids, available in your Research Rockstar dashboard:
- Scale Decisions Checklist. Topics to consider when choosing a rating scale question type (number of points, labeling, scale direction, etc.).
- Tips to Avoid Bias Errors. Essential best practices to mitigate the risk of your data getting degraded by acquiescence bias, social desirability bias, and known response style issues.
- Questionnaire Logic & Question Type Examples. This is a great job aid for researchers who need to document questionnaires that other people need to approve or program.
These concise yet comprehensive guides, usually 1-2 pages, are more than just informational resources; they are your toolkit for success. Our students often share how these job aids have boosted their confidence, both in executing market research tasks and participating in meetings. In fact, many find them so useful that they print and tack to their wall for quick and easy reference right where they work!
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