Get matched with pre-screened IDI pros quickly—so you can focus on the insights, not the search.
We’re passionate about IDIs (in-depth interviews)! There’s a unique value in IDIs for uncovering customer attitudes and behaviors that surveys just can’t match. And for “over-surveyed” groups and certain B2B segments, IDIs stand out as the most effective way to reach and engage authentic participants. However, we all know: great qualitative data requires real interviewing skill. And that skill can be very hard to find. Our interviewers are already screened, and many have worked for multiple Research Rockstar clients. Most of our moderators are also skilled in research planning, design (including screeners and discussion guides), and reporting of in-depth interview results. Delegate with confidence.
The Rent-A-Researcher service has a pool of over 150 fully vetted market research contractors with various areas of expertise.
We have 20+ fully vetted qualitative researchers with notable B2C and B2B IDI moderation expertise.
An established automotive manufacturer faced difficulties understanding the evolving preferences and decision-making processes of car buyers in the rapidly changing electric vehicle (EV) market. Previous attempts to gather insights through online surveys had resulted in superficial data, lacking the depth needed to inform strategic product development and marketing. decisions
Looking to dive deep into the opinions and preferences of EV buyers, the client turned to our Rent-a-Researcher service for a seasoned in-depth interviewer with expertise in automotive market research. Within just three business days, we provided four highly qualified candidates, all confirmed to be available to work within the client’s timeline. The client interviewed two and quickly made their choice. The selected researcher went on to conduct 25 in-depth, 45-minute webcam interviews over a five-day span. The researcher conducted the interviews with proficiency in probing and clarifying, and also delivered a concise 10-page report, including representative verbatim quotes.
Our Rent-A-Researcher service filled in when our client’s own team simply did not have the bandwidth this important, time-sensitive project. Additionally, they wanted an external interviewer to avoid any appearance of bias that could arise if their in-house researchers conducted the interviews.
