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As experienced Market Research & Insights pros know, clients often have unrealistic expectations regarding project timing and budgets, often because they lack clarity about their research objectives (which can swell budgets) or how to get needed input and buy-in from their internal stakeholders (which can take longer than they expect). In this session, Instructor Michelle will guide you on setting up your future projects for success by setting and managing client expectations. She will share examples from her own research experiences to demonstrate how she has successfully worked with clients to meet and exceed their expectations. With her research agency experience and her former role as an Insights VP from a Forune 50 company, Michelle has lots of tips to share!
Format: How-to
Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed.
Learning Objective: Students will understand how to set, communicate and manage client expectations regarding research projects. Students will understand the role of important factors such as budget, timing, clear objectives and team involvement in executing a successful project.