Many of us in Market Research & Insights work on projects that intersect with our colleagues in marketing and business strategy. While these fields are closely related to market research, they come with their own specialized jargon. It can be frustrating—and even derailing—to sit in an important meeting where unfamiliar terms are flying around. To help you avoid these awkward moments, we’ve assembled 20 essential marketing and business strategy acronyms that every researcher should know.
This list of acronyms is Part 4 of our 5-Part Series on the 100 Essential Acronyms Every Research Rockstar Needs to Know. Did you miss the previous three? Get them here:
- Part 1: 25 Essential Qualitative and Quantitative Market Research Acronyms
- Part 2: 19 Essential Statistics for Market Research Acronyms
- Part 3: 15 Essential Market Research Sampling and Demographics Acronyms
Essential Marketing & Business Strategy Acronyms
Download the handy infographic for easy reference for 20 essential acronyms commonly used in marketing and business strategy. It includes key acronyms such as:
- ARPU: Average Revenue Per User
- DEI: Diversity, Equity, and Inclusion
- ROI: Return on Investment
- SEO: Search Engine Optimization
- UI: User Interface
Master Acronyms, Boost Confidence
Having the right acronyms at your fingertips can do wonders for your confidence, especially when you’re explaining how your research ties into marketing and business strategy. If you’re sitting down with product managers, brand leaders, sales executives, or strategic planners, these acronyms will ensure you stay in the conversation and contribute meaningfully. Keep them in your back pocket, and you’ll be prepared to shine in every meeting!
Ready to level up? Stay tuned for Part 5: Client & Sales Communications Acronyms, featuring 21 essential acronyms.
