Delivering Tough Findings in Market Research: Turning Bad News into Opportunity

As Market Research & Insights professionals, we’ve all faced those moments when tough truths—like low customer satisfaction scores or unfavorable brand perceptions—need to be shared. Delivering survey findings can make you the messenger, but don’t get shot delivering the news!
Instructor Kathryn reveals quick strategies for presenting tough insights about customer attitudes or behaviors without taking the blame. Learn how to deliver unexpected findings with confidence, keeping your audience focused on solutions (not you!).
 
In this video, we explore how to navigate these challenging conversations effectively, ensuring stakeholders don’t just hear the message—they understand it, respect it, and use it to drive meaningful change.

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