Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
9 comments
We are very interested in Social Media Analysis and the available tools for this methodology. Interested in any and all company demos.
Rick Wilson
Great. Thanks for your interest. I also suggest this white paper https://www.researchrockstar.com/social-media-research-white-paper/ and this class https://www.researchrockstar.com/promo/Social_Media_Market_Research/index.html .
Please do go look at our software products at http://www.columbosystems.com – social media is BIG for us and we are working with some serious customers and providing them with all they need automatically
regards
Graeme
Please send me the information I will need to connect to this event. I’m totally new to Twitter and don’t know how that works.
Welcome to the world of Twitter! This article gives you the info on how to use Twitter. http://www.wikihow.com/Use-Twitter
Hi, I would like to attend the “Social Media Research” Twitterversity.
Thanks!
To attend: just follow the hashtag #MRXU on the day of the event.
I was not able to attend today’s event. Can I get a copy of the transcript when it is available?
Everyone who is on the mailing list gets the transcript. Sign up by entering your email address as indicated above.