One of my main motivations for starting Research RockStar is to provide an alterative to bloated, boring market research training. I’ve taken plenty of training classes myself over the years and I’ve sent employees to many as well. And with precious few exceptions, they were bloated and boring.
Having to slog through two days of a monotone presentation only to get about an hour’s worth of content I felt I could actually use, if that. I always felt that I’d be willing to pay more if somebody would just give me the information I needed and let me get on with my life. How many times have you taken a training course and felt that you really got a good return on your investment? Not only the cost of the seminar, but the cost of your time? I think there’s a reason why online training is taking off. Travel cost is certainly one of them. Time out of the office, another.
Convenience and instant access—to me, that’s the real bingo.
Now is online training for everything? No, absolutely not. There are definitely times when in-person training is best. There are some topics that are so complex and have so many nuances that having an instructor in the room with you is important. For example, I would never suggest taking a focus group moderation class online. Could you get some basics that way? Sure, but it’s the kind of thing you need coaching for.
So for focus group moderation, I do recommend in-person training. But there are a lot of other market research topics that are far more cut and dry. They have clearly defined best practices. The how-to’s can be precisely mapped out on a flow chart.
For these topics, online training is the way to go. Ad that’s what Research RockStar will be building over the next few months.
Want to give it a try? Check out our currently available MicroTopics here.
