In our world of big data and rapidly changing consumer markets, how can a market research professional demonstrate credibility?

The Insights Professional Certifications (IPCs) are a great way to showcase professional-level market research skill. Whether you are seeking to advance your own career or are an employer looking to offer professional development to your team, we have options.

Yes, YOU can earn a new credential from the Insights Association!

Choose from foundational and advanced options that align with current customer insights job trends.

All our instructors have 15+ years of real-world market research experience.

• Quantitative Data Analysis for Survey Research
• Secondary Research 101: Sources & Techniques
• Introduction to SPSS (optional)
• Introduction to Factor & Cluster Analysis
• Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers
• The above courses can all be found in our IPC Analytics Bundle

IPC Analytics provides the learner with an advanced understanding of data analysis, analytic techniques, the use of secondary data, and synthesis.

A great choice for market researchers seeking to amp up the quality of their data analysis by better leveraging multiple data sources (primary, secondary, big data, syndicated data, and more).

• Market Research 101
• Data Fluency for Methodology Planning
• Ethical & Legal Topics for Market Research Professionals
• The above courses can all be found in our IPC Practitioner Bundle

IPC Practitioner offers an advanced understanding of the research process, research design and data identification, and the current framework of ethical and legal best practices.

An excellent choice for market research professionals who will be acting as project managers with research, planning, and execution responsibilities.

• Focus Group Project Management
• Conducting Research Interviews
• Writing Qualitative Research Reports
• Mobile & Online Qualitative Research Methods
• The above courses can all be found in our IPC Qualitative Bundle

IPC Qualitative recognizes those with advanced understanding in designing and managing qualitative research and analyzing and reporting the results of qualitative research.

A great choice for market researchers seeking to expand their qualitative research skills, including extracting action-oriented insights.

• Questionnaire Design 101: Planning and Project Management
• Questionnaire Design 201:
  Scale Selection
• Sampling Methods for Market Research
• Quantitative Data Analysis for Survey Research
• The above courses can all be found in our IPC Quantitative Bundle

IPC Quantitative delivers an advanced understanding of sampling, quantitative data collection methods, and questionnaire design.

A great choice for market researchers who want to develop their ability to plan and design professional-quality survey research projects.

• Data Fluency for Methodology Planning
• Quantitative Data Analysis for
  Survey Research
• Mobile & Online Qualitative
  Research Methods
• The above courses can all be found
  in our IPC Specialist Bundle

IPC Specialist is a customizable certification that recognizes mastery of any three topics from the approved list of skills.

Want to customize your areas of rockstar powers into an IPC Certificate? Here’s your chance!

If I earn one of these certificates, do I have to periodically take a test or more courses? 

No. The Insights Association does not require ongoing course credits nor re-testing (you earn it, you keep it).

How much do the courses cost? 

The courses required for each IPC certification are available through our IPC bundles, one per specialty. For example, if you want to earn the IPC Quantitative Certificate, simply choose that bundle. You will have 12-month access to the courses in your selected bundle(s) and may progress as quickly (or leisurely) as you wish. Each bundle is available at $825 per student. Team discounts are available for teams of 5 or more.

Can I complete these courses on-demand?

Yes. You can successfully complete all of our eLearning courses using our 24/7 Training Portal. In addition to pre-recorded video lessons, all classes also require assignments and quizzes. Student time on assignments varies but generally ranges from one to four hours per course.

Will I meet the instructor and other students?

Yes, if you choose to attend the real-time Live Events. Our instructors deliver 50+ Live Events in our virtual classroom per year. Once you register, you will start receiving periodic invitations to join upcoming Live Events on different topics, during which the instructor conducts demonstrations, facilitates practice exercises and answers student questions. Many students tell us that meeting their fellow Research Rockstars in Live Events is of huge value to them for learning and networking.

Are there tests?

Yes, to complete each course, there is an online assessment of typically 10 to 15 questions. This helps us ensure that the curriculum supports out students in acheiving the IPC learning objectives. If the student does not pass, they get a second chance, and they will need to retake the course if they do not pass at the second attempt.

Do I get a Certificate? 

Yes! Upon completing the requirements, you will receive a PDF Certificate and a social badge suitable for use on LinkedIn.

We've trained over 2,500 market research professionals.

Many Fortune 500 companies come to us for their market research training needs.

Our expert instructors have a wide range of experience in both small and large companies. Combined, our instructors have 20+ certificates and graduate degrees.

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