For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft insights-igniting conclusions and recommendations. But there is also a LOT of grunt work. Creating basic charts, adding correct base numbers, identifying the most useful crosstabs, and pulling useful verbatims from open-ended responses… are just a few of the tedious tasks we do.
What if all of that could be automated so that we could spend our time on the analysis, synthesis, and writing? So that we have enough time to really think and write about the results that are most important for a given project’s objectives?
Enjoy this conversation, and demonstration of report automation, with lead instructor Kathryn Korostoff and special guest Jeffrey Henning.
Jeffrey Henning is the founder of Researchscape International and co-founder of both Perseus Development Corporation and Vovici. He received the inaugural MRA Impact award and was named an IPC Laureate by the Insights Association. He has had numerous accomplishments across his 35 years in the field, but one of our favorite contributions is his creation of the #mrx hashtag on Twitter. You can find him as @JHenning on Twitter, and be sure to check out his blog here!
Interested in the full conversation? Students can access it from our Rockstar Resource Library!
Enjoy!
Your friends at Research Rockstar
