Want to feel more confident in your ability to optimize survey data quality? As market research professionals, we all want to be sure the data we share can be relied upon for making business decisions.
In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success.
Can’t watch the whole video? Here are some highlights:
2:00 Five Factors Affecting Data Quality
7:19 Example: Data Reliability and Outliers
9:35 Determining Sample Size
16:30 Understanding Variability
22:50 Variability by Product Category
Topics in this conversation are also covered in more depth in Research Rockstar’s eLearning courses on Quantitative Data Analysis, Questionnaire Design (101 and 201), and Analyzing Survey Data using SPSS.
Ready to rock? You can review other Conversations for Research Rockstars episodes on YouTube, Apple Podcasts, and Audible (Amazon).
