One of the biggest clues that clients are bored with the market research they are receiving is this: they don’t ask any questions about it. They don’t ask during the presentation, they don’t ask after receiving the report. Is that just a “shy” client? Is that report so brilliant it preemptively answered all possible questions? Alas, no and no. A client who asks zero questions, is a client who has lost interest. They are bored.
Bored clients are unlikely to use your research. And they are unlikely to become raving fans of market research in general, or the researcher with whom they worked in specific. Don’t let this happen to you! In this short video, Kathryn shares three more clues to identify bored, at-risk market research clients—and tactics for mitigating this risk. Like the details mentioned in the video? Download a PDF of the slides.
Have you watched or listened to Conversations for Research Rockstars on YouTube or iTunes? If so, would you be willing to answer a 4-question feedback survey? The 1-year anniversary of the series is coming up, and your feedback will inform the “year 2” plan. Thanks in advance for your candid thoughts.
