Best Practices

New Conjoint Analysis Job Aid!

Good news, Research Rockstars! You asked, and we delivered. Our brand-new 6 Steps to Successful Conjoint Projects job aid is packed with practical guidance to help you design successful conjoint

Customer Insights

The Problem with NPS: It’s Not What You Think!

If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)

Best Practices

Streamlining Market Research with Effective Top-Line Reporting

In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board