MaxDiff is a powerful tool for understanding customer priorities. Whether you use built-in features from Alchemer or specialty platforms like Sawtooth Software, it’s a must-have method in your research toolkit.
What percentage of your team’s qualitative research projects exceed expectations? What percent fall short? The brutal reality is that qualitative research is hard, and as a team leader, it’s challenging
Survey research isn’t getting any easier. Low participation rates, distracted respondents, fraud, and AI-driven FUD (fear, uncertainty, doubt) are just a few of the hazards researchers face today. And yet,
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Reporting qualitative data from market research studies involves transforming rich, unstructured data into a clear, useful narrative. Researchers often face the challenge of completing this task swiftly—sometimes faster than ideal.
In market research, one surprisingly simple yet frequently overlooked way to elevate our work is through the use of descriptive slide titles. While it may seem like a minor detail,
