Agency Selection
Using Customer Feedback to Inform Product Design Decisions
Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.
September 17, 2009
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Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.
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Excerpts from the book, How to Hire & Manage Market Research Agencies.
If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.
For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.