Market Research

How Can We Improve Survey Data Quality in 2022?

Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that

Market Research

Rethinking Market Research Methodology Preferences

What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights

Market Research Training

Big News: We have a new Instructor!

We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and

Data Analysis

Doing Survey Research: Should You Learn SPSS?

If you do survey research, should you learn SPSS? buy avanafil online avanafil no prescription What if you have colleagues who normally do the data analysis for you, might it

Market Research

How To Do Survey Research: The Process Flowchart 

When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you