Market Research

Would You Rather Be a Market Researcher…or a Fly?

Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social

Market Research

Curing the Ills of Online Sampling for Survey Research

Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to

Market Research

How to Improve NPS for Accuracy & Actionability

Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, a lot of organizations use NPS as a standard