Market Research

From Blue Hair Dye to Tips About Market Segmentation

What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK

Market Research

Pies, Bars…and Palm Trees?

Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations.