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Or, what market researchers can learn from novelist William Faulkner Have you ever had a market research project where you had great data, but you just couldn’t seem to get
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex,
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“The reports of my death are greatly exaggerated,” may have been words originated by Mark Twain (Samuel Clemens), but they also seem fitting for focus groups. Of course, focus groups
