General

Introducing Our 100 Essential Market Research Acronyms Series

We’ve all been there—feeling overwhelmed by the endless stream of market research acronyms. Whether you’re deep into qualitative research or managing client communications, it can be challenging to keep track

Market Research Training

Introducing IDI Rockstar Pro: For Amazing IDI Interviews

Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial

Market Research Training

Introducing the New and Improved Student Dashboard

A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets,