Market Research

[New video] McKinsey Translators or Market Researchers?

In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research &

Market Research

Online Guest Lecture With Brand Loyalty Expert Chris Malone

As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…

Market Research

Upcoming Research Rockstar Classes in April

We have 7 amazing courses available for April, starting at just $100!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,