Market Research Training

Introducing the New and Improved Student Dashboard

A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets,

Market Trends

How Does Your Team’s AI Adoption Measure Up?

The AI debate in Market Research & Insights is sparking strong opinions. While some advocate for near term AI adoption for its potential to drive competitive advantage and revenue growth,

Customer Insights

Discovering Deep Customer Insights with JTBD

In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into