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Market Trends

Boosting Your Resume’s CX Quotient: Tips for Market Researchers

CX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.

August 30, 2017 No Comments
Market Research Training

The Importance of Scale Selection in Questionnaire Design

It’s widely accepted among market research professionals that scale choice is a critical part of the questionnaire design process. Unfortunately, not all of us have this planning process down pat.

August 28, 2017 No Comments
Market Research

CX: Career Obstacle or Opportunity?

…many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.

August 23, 2017 No Comments
Market Research

The #1 Cure for Boring Quantitative Research Reports

Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?

August 21, 2017 No Comments
Market Research

Podcast & YouTube News

Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.

August 17, 2017 No Comments
Market Research Training

Stepping Up Your Qualitative Skills

What’s the phrase – don’t bite off more than you can chew? Essentially don’t try to accomplish everything all at once — that is a recipe for failure. Rather, take

August 10, 2017 No Comments