Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in
“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. buy amoxicillin online buy amoxicillin no prescription generic She was talking about
Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.
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Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from
No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time
