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“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the
In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If
Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential
