Market Research Training

Training to Rock at Market Research

When you ask a market researcher how they started in this great industry, many will say they came up through ‘traditional’ paths of studying sociology, anthropology, statistics, or similar subjects

Market Research Training

Open-ended Questions: Fantastic or Frustrating?

If you ask a researcher about open-ended questions you may receive two answers: “open-ended questions are fantastic” and “open-ended questions are frustrating.” Why is that? Open-ended questions are fantastic because