Market Research

A Rising Data Tide

In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If

Market Research Training

Ditch the Paper

Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to

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Big or Small: No Data Set is Perfect

What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of

Market Research Training

Essential Quant Skills for Success

Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential

Market Research Training

What’s Your Superpower?

Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that

Market Research Training

Behavioral Economics: It’s your choice…or is it?

Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be