We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How
When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t
