Qualitative Research

Are Your Qualitative Research Reports Damaged by Researcher Bias?

Don’t be the researcher who relies on their personal recall to bang out a report in a couple of hours—that researcher is not leveraging this wonderful resource, and is likely injecting their own biases into the process. Indeed, researcher bias is a very real phenomenon….

Market Research

Newsflash: You are about to be Leapfrogged

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…

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Market Research

Your Marketing Research Association Certificate Awaits

Want a new credential that showcases your research expertise? The Marketing Research Association offers a Certificate in Qualitative Research Principles, and one in Quantitative Research Principles.   This is a

Market Research

How to save $200,000 on Big Data & Customer Analytics Staff

Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least be expert enough to manage the outsourcers who do it for you.