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Your Marketing Research Association Certificate Awaits

Want a new credential that showcases your research expertise? The Marketing Research Association offers a Certificate in Qualitative Research Principles, and one in Quantitative Research Principles.   This is a

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How to save $200,000 on Big Data & Customer Analytics Staff

Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least be expert enough to manage the outsourcers who do it for you.

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[Market Research Articles] Our Top 10 Summer Reading List

  For your summer reading pleasure, we’ve assembled 10 of our best articles so far of 2016. They include highly relevant, current topics for market research professionals. We hope you