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Data Analysis

Excel Versus SPSS? It’s Closer Than You Think

What if Excel could do 80% of the data analysis tasks that you use SPSS for?

If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.

December 21, 2015 No Comments
quirks event 2016
Market Research Training

Questionnaire Design 201: Online or In-Person

So, are your questionnaire design skills current? Are you over-relying on scales that are known to be subject to acquiescence bias? Or maybe you are just looking to expand the variety of scales you can use for different research topics?

December 16, 2015 No Comments
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Market Research Training

Self-paced vs. Real-time eLearning: an Interview with Kathryn Korostoff

(Interviewer’s note: Kathryn has trained more than 1,000 market researchers, and is the author of How to Hire & Manage Market Research Agencies. She is the lead instructor at Research Rockstar. – Kirk E.)
Kirk: People hear phrases like “instructor led,” “on demand,” “synchronous learning,” and it gets a bit confusing. Can you clarify?
Kathryn: Sure. It’s less complicated than you might think.

December 15, 2015 No Comments
Brooklyn Bridge
Data Analysis

The Quirk’s Event, 2016

There are four 4-hour workshops to choose from (topic details below). Each one begins at 9:30 a.m. and ends at 3:00 p.m., with a one-and-a-half hour lunch break. Sign up NOW for the Quirk’s Event 2016. To ensure the highest-quality learning experience, class size is limited.

December 9, 2015 No Comments
Best Practices

How to Onboard New Employees for Research Team Success

Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel…

December 3, 2015 No Comments
Feeding America logo
Market Research Training

Happy Thanksgiving

As a gesture of thanks for all of the good fortune we have had, we are making a donation to Feed America. “We want to show our gratitude for your business by giving back to the community,” says Kathryn Korostoff, President of Research Rockstar.

November 25, 2015 No Comments