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Market Research Training

Self-paced vs. Real-time eLearning: an Interview with Kathryn Korostoff

(Interviewer’s note: Kathryn has trained more than 1,000 market researchers, and is the author of How to Hire & Manage Market Research Agencies. She is the lead instructor at Research Rockstar. – Kirk E.)
Kirk: People hear phrases like “instructor led,” “on demand,” “synchronous learning,” and it gets a bit confusing. Can you clarify?
Kathryn: Sure. It’s less complicated than you might think.

December 15, 2015 No Comments
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Data Analysis

The Quirk’s Event, 2016

There are four 4-hour workshops to choose from (topic details below). Each one begins at 9:30 a.m. and ends at 3:00 p.m., with a one-and-a-half hour lunch break. Sign up NOW for the Quirk’s Event 2016. To ensure the highest-quality learning experience, class size is limited.

December 9, 2015 No Comments
Best Practices

How to Onboard New Employees for Research Team Success

Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel…

December 3, 2015 No Comments
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Market Research Training

Happy Thanksgiving

As a gesture of thanks for all of the good fortune we have had, we are making a donation to Feed America. “We want to show our gratitude for your business by giving back to the community,” says Kathryn Korostoff, President of Research Rockstar.

November 25, 2015 No Comments
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Best Practices

Client management: often overlooked, always essential.

What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management.

November 17, 2015 No Comments
Market Research

The Worst Advice Given to Market Researchers in 2015

Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…

November 16, 2015 6 Comments
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