The hottest market research trends of the new year are often difficult to anticipate, but thanks to Millward Brown (MB), advertisers will be better prepared for what 2015 brings. The
The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us
Do big tech changes mean big market research changes?
The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.
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So many great market research articles, so little time.
It is hard to keep up with all of the great market research articles that get published. That’s why I am happy to share a compilation of article synopses. I took seven of the articles I liked best in 2014, and worked with my amazing college intern to write synopses of them. They have now been compiled into a single document.
What’s your preferred approach to analyzing qualitative information from focus groups and in-depth interviews (IDIs)? An unstructured approach? Or a structured approach? It’s a reasonable debate. What’s not a rational
