We are thrilled to announce that our website and training store have been refreshed for 2015. Why? For the main site, www.ResearchRockstar.com, we wanted to make it easier for people
Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.
In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.
Getting a lot of people applying for a quantitative research job? Want a fast way to weed out those that lack basic quant knowledge? Here are ten interview questions you
I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.
Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking place. But as for something we will truly experience in 2015? Something that will really change what we do, how we do it? It’s simple: video-based reports.
In their article, authors Scott Garrison and Jet Kruithof discuss the global truth that product success depends on a compelling unique value proposition (UVP). Yet, as we saw above, a UVP that succeeds in America may fail in another culture. So can we craft marketing messages which resonate with all sectors of our global market? Or must they always be localized?
Consumer behavior about new products or product categories are often hard to anticipate for many reasons, but one that is often overlooked is social factors. According to author Briana Brownell, the success of some new products heavily depends on social factors which are often undetectable during concept-testing. Failure to recognize these factors may blindside companies, causing unnecessary overspending on advertising or inventory.
However, not all products are equally influenced by social effects. So, as market researchers, how do we know when these factors do play an important role? Brownell says…
