Private Training
Market Research Training

Market Research Training At Your Location

Are you training a team of 5 or more people?

Then private training at your location may be the best value for your training dollar.

With groups of this size, on-site training provides four important benefits

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Playlist Packages

Need something a little special for your unique needs? All of the content from Research Rockstar classes can be combined, or sliced and diced, as you wish. Just let us know what topics are of interest, and we can create a custom class. It’s sort of like building a custom playlist…of market research training. Fees for customized classes vary depending on content and duration.

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New Year, New Look for Research Rockstar

We are thrilled to announce that our website and training store have been refreshed for 2015. Why? For the main site, www.ResearchRockstar.com, we wanted to make it easier for people

Market Research

Four Favorite Market Research Glossaries

Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.

In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.

Customer Insights

Video Will Rock the Market Research World in 2015

I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.

Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking place. But as for something we will truly experience in 2015? Something that will really change what we do, how we do it? It’s simple: video-based reports.