Market Research

Top 10 Market Research Articles in One Compendium

We have compiled our top 10 articles from our blog for your convenience. The topics range from a fun look at innovation in, “Is Your Market Research the Functional Equivalent of an iToaster,” to practical tips such as time management for market researchers and how to interview quantitative market research job candidates.

So explore, learn and enjoy this compendium of Research Rockstar’s top 10 articles 2013-2014.

Private Training
Market Research Training

Market Research Training At Your Location

Are you training a team of 5 or more people?

Then private training at your location may be the best value for your training dollar.

With groups of this size, on-site training provides four important benefits

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Playlist Packages

Need something a little special for your unique needs? All of the content from Research Rockstar classes can be combined, or sliced and diced, as you wish. Just let us know what topics are of interest, and we can create a custom class. It’s sort of like building a custom playlist…of market research training. Fees for customized classes vary depending on content and duration.

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New Year, New Look for Research Rockstar

We are thrilled to announce that our website and training store have been refreshed for 2015. Why? For the main site, www.ResearchRockstar.com, we wanted to make it easier for people

Market Research

Four Favorite Market Research Glossaries

Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.

In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.