Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. One such panel, Heinz 57, is an online community of 300 consumers that the company uses as a source of customer feedback.
Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful implications for marketers in general, this also has implications for market researchers who may be timing research on purchase plans and branding around seasonal shopping assumptions.
Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….
Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone!
Kathryn recorded a video rant on this topic while driving to work. It includes her decision on how she is going to handle the inundation of conference advertising.
No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.
Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”
Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?
The Big Reveal Gets Big Attention
Snowden didn’t suggest that there might be an issue. He didn’t send out a 50 slide PowerPoint. He didn’t bury his key point on a slide with 4 other “results.” He…
