Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….
Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone!
Kathryn recorded a video rant on this topic while driving to work. It includes her decision on how she is going to handle the inundation of conference advertising.
No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.
Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”
Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?
The Big Reveal Gets Big Attention
Snowden didn’t suggest that there might be an issue. He didn’t send out a 50 slide PowerPoint. He didn’t bury his key point on a slide with 4 other “results.” He…
Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the internet, mobile phones and social media, many companies transformed their way of doing business, but market research companies did not.”
I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work.
We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.
Now we have over a dozen methodologies, constant new software options, and the uncertain threat that substitutes from outside of our realm may be about to storm the castle.
So on top of our normal work, excellence requires that we are constantly expanding our knowledge set, …
