What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices.
Mobile Ethnography: Innovation in Progress
While there are only a few tools available so far, this area is developing quickly.
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A recurring challenge I hear from Research Rockstar students is that of time management. Too often, deadlines converge, fires erupt, or clients “need it yesterday.” So based on my 25 years of market research reality, I have put together 17 time management tips. You can download the full eBook…
Based on the responses of the event’s participants, big data seems to pick up where market research leaves off, and vice versa. One speaker, Justin Sampson, chief executive of Barb, noted that big data fails to understand the context, and the social nature, of life. Market research can fill that void.
Have you ever bought something because all of your friends had it? While we may be loath to admit it, our actions are swayed by friends, groups, and the public. Perhaps even more so than what we realize. Because of this reality, the authors of “Are you thinking what I’m thinking?” argue that market researchers need to go beyond the individual to truly understand consumer behaviors. The authors state that two particular theories should be used more in research to explore the dynamics of influence.
When it comes to market research projects, how big is too big?
Article Synopsis: Think about eBay, Amazon, and Angie’s List—all public, continuous sources of ratings. Moran cites a survey conducted by FTI Consulting which found that over 50% of respondents give a “great deal of consideration to online reviews from other consumers on sites…”
